The role of the Instagram social network in youth business

A good business idea very often remains unrealized due to financial, institutional or legislative barriers faced by the young people in developing countries, such as Republic of Serbia. Unfortunately, crisis created proclamation pandemic, which world is facing, deepened problems and further hampered entrepreneurial energy people. On other hand, difficult functioning a situation, pointed new potentials digital technologies opened window into with help social networking platform tools, primarily Instagram, are more efficient but also significantly cheaper than traditional marketing methods. In environment, visual communication, electronic word mouth adequate selection credible influencers on net-works, companies able communicate directly indirectly target market influence their attitudes towards brands purchasing decisions.